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- To promote and foster co-operation between all Hotels, Visitor Accommodation Providers, Restaurants, Caterers and Tourist Retail Businesses within the area
of this Association.
- To protect and advance the interests of all members and secure mutual advantages
- To assist members in matters of promoting their business and the town
- To obtain representation on and full co-operation by all Local Authorities and Trade Associations and at all times survey their activities
- To attract visitors to the area of the Association
- To support and promote an excellent visitor experience